This Poster that is currently used to advertise Jack Daniel’s Old. No7 really winds me up.
I’m sorry about the picture quality, my ageing pre-smartphone mobile only has a low quality camera built in.
Here is what they have to say:
THE INVITE SAID BRING A FRIEND
It may not be what your hosts were expecting, but it will be a welcome guest nonetheless. After all, Jack Daniel’s in enjoyed in more than a few social circles because of it’s remarkably smooth character – the result of steadfast loyalty to its original 1866 recipe. Indeed, based on those qualities alone, you could hardly do better in choosing a friend.
Your friends at Jack Daniel’s remind you to drink responsibly.
So the invite to a social gathering said to bring a friend, and JD’s marketing agency believe that a bottle of bourbon makes for a suitable substitute. No, actually they say that a common ingredient for mixing drinks is a better choice than human company, because of it’s ‘remarkably smooth character’. Well folks, I don’t know how anyone who is swayed to believe that booze makes better company than a friend can possibly still drink responsibly, as such an individual would do well to instead confide their troubles to experienced councillor than a bottle.
On closer inspection still, I pose the question what sort of a euphemism “a few social circles” is for party crowds with a devotion to quantity, not quality of intoxication liquor, who by and large strive to do everything but enjoy the beverage responsibly. I certainly have never heard of a “Lagavulin and Coke” or a “Scapa and 7Up”.
So as a host, I too, would raise an eyebrow if someone offered a cheap booze is lieu of a friend, and tried to justify it by exclaiming that what scratches that throat with 40% ethanol, is redeemed through its smooth character.
