I’ve had an idea for while now for urban clothing. I’m not a very fashionable person and my idea is lesser rotating around looks for urban clothing but more about functionality. I’ve been living in London for a number of years now, and I have seen London’s cool, fun, innovative, funky, Hackney-cool, welcoming, curious and endearing sides as much as I have witnessed and experienced the crime, hardship, randomness and cruelty that governs life in this city.
Functionality in this context is to means cultural and social functionality, clothing that helps to reduce stress, controls the flow of information(visually, audibly , and electromagnetically) , reduces exposure to crime, while remaining functional and inconspicuous.
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